Wabah Covid-19 mengharuskan setiap orang dan badan usaha untuk merubah gaya hidup agar tetap bertahan, dampak yang paling terlihat adalah hampir semua kegiatan usaha dilakukan secara online, badan usaha yang tetap bertahan dengan gaya lama akan ketinggalan dan bahkan gulung tikar. Penjualan produk pada Kayra Nu Hijab juga mengalami dampak dimana semakin hari penjualan semakin menurun, hal ini disebabkan karena pelanggan kesulitan untuk mendapatkan informasi produk dan ketersediaan stok, dan kesulitan melakukan pesanan. Untuk mengatasi masalah tersebut dirancanglah sebuah website e-commerce memanfaatkan Content Management System WordPress dengan tambahan plugin woocommerce dan analisa bisnis menggunakan bisnis model canvas. Adapun hasil penelitian ini berupa website yang dapat diakses secara online sehingga memudahkan pelanggan pada saat melihat informasi produk, ketersediaan stok, dan dapat melakukan pesanan secara langsung tanpa datang langsung ke toko, dengan adanya hasil luaran penelitian ini diharapkan dapat meningkatkan penjualan toko dan memperluas jangkauan pasar Discover the world's research25+ million members160+ million publication billion citationsJoin for free INDONESIA JOURNAL INFORMATION SYSTEM IDEALIS Volume 5, Nomor 1, Januari 2022ISSN 2684-7280 onlineHalaman 40-48available online at DAN PERANCANGAN E-COMMERCE MENGGUNAKANCONTENT MANAGEMENT SYSTEM WORDPRESS PADA KAYRA NU HIJABHumisar Hasugian1*, Firmanto212Fakultas Teknologi Informasi, Program Studi Sistem Informasi, Universitas Budi Luhur, Jakarta, IndonesiaEmail 1* 21612530020 coressponding authorAbstrak-Wabah Covid-19 mengharuskan setiap orang dan badan usaha untuk merubah gaya hidup agar tetap bertahan,dampak yang paling terlihat adalah hampir semua kegiatan usaha dilakukan secara online, badan usaha yang tetap bertahandengan gaya lama akan ketinggalan dan bahkan gulung tikar. Penjualan produk pada Kayra Nu Hijab mengalami dampakdimana semakin hari penjualan semakin menurun, hal ini disebabkan karena pelanggan kesulitan untuk mendapatkaninformasi produk dan ketersediaan stok, dan kesulitan melakukan pesanan. Solusi yang dirancang untuk mengatasi masalahtersebut adalah merancang sebuah website e-commerce memanfaatkan management system wordpress dengan tambahanplugin woocommerce dan analisa bisnis menggunakan bisnis model canvas. Hasil penelitian ini berupa website yang dapatdiakses secara online sehingga memudahkan pelanggan pada saat melihat informasi produk, ketersediaan stok, dan dapatmelakukan pesanan secara langsung tanpa datang langsung ke toko, hasil luaran penelitian ini diharapkan dapatmeningkatkan penjualan toko dan memperluas jangkauan Kunci E-commerce, Management System, Kayra Nu Hijab, bisnis model canvas, Toko Online Abstract-The COVID-19 pandemic forces every person and business entity to change their lifestyle in order to survive. Themost impact is that all business activities are now turned online. The company that is still persist with the old style will fallbehind and even go bankrupt. The impact is also experienced by the product sales of Kayra Nu Hijab when day by day thesales have been decreasing due to the customers have difficulty finding product information, its stock availability, and alsodifficulty for placing an order. to resolve the issues, an e-commerce website was designed using a content managementsystem Wordpress witd woocommerce plugin and business analysis using a business canvas model. The result is in the formof a website that can be accessed online, making it easier for customers to view product information and its stockavailability, and to place orders online without having to come directly to the store. the results of this research can increasethe sales and expand the market E-Commerce, Management System, Kayra Nu Hijab, Business Canvas Model, Online PENDAHULUANTeknologi Informasi mempunyai peranan penting diberbagai bidang salah satunya bidang ekonomikhususnya dalam pemasaran produk. Belakangan ini banyak badan usaha menggunakan e-commerce untukmendukung kegiatan usaha seperti memudahkan dalam mengelola usaha, meminimalkan biaya operasionalperusahaan, mempermudah pengaturan produk, pemasaran produk lebih mudah dikenal masyarakat luas danmempermudah dalam penyajian laporan-laporan yang di butuhkan. Kemudahan yang dirasakan dari pembeliadalah pembeli dimudahkan dalam melihat produk-produk, melihat informasi produk, memesan produk sertamelakukan pembayaran dilakukan secara online. Dengan menggunakan E-commerce membantu perusahaanuntuk melakukan transaksi penjualan produk secara online 24 jam dalam sehari dan 7 hari dalam seminggu. Kayra Nu Hijab adalah toko yang menjual hijab, gamis dan produk fashion muslim lainnya. Saat ini semuaproses penjualan di Kayra Nu Hijab masih dilakukan secara langsung dan melalui media sosial Instagram danFacebook. Dengan kata lain bahwa pembeli harus datang langsung secara fisik ke toko atau berkomunikasimelalui media sosial untuk melakukan pemesanan produk yang diinginkan atau sekedar untuk menanyakaninformasi produk yang diinginkan. Masalah yang ditemukan adalah a pemilik usaha tidak bisa mendapatkanlaporan-laporan penjualan secara cepat dikarenakan pembuatan laporan masih manual dan menunggu prosesrekapitulasi data transaksi penjualan. b Pembeli harus menghubungi pihak toko agar mendapatkan informasidetil produk yang dijual seperti stok dan jenis-jenis produk yang dijual. c Kurangnya jangkauan pemasaran danpromosi produk, sehingga pembeli yang membeli hanya berasal dari wilayah sekitar toko. Dan tujuan penelitianini adalah untuk menganalisis, merancang dan membangun sistem e-commerce berbasis website pada Kayra NuHijab guna membantu proses penjualan, pelaporan dan memperluas jangkauan pemasaran pada Kayra Nu batasan permasalahan adalah a e-commerce menggunakan konsep Business to Customer B2C[1]. bFasilitas yang dibuat meliputi proses penjualan, proses pembayaran, proses pengiriman sampai dengan prosesHumisar Hasugian Page 40 INDONESIA JOURNAL INFORMATION SYSTEM IDEALIS Volume 5, Nomor 1, Januari 2022ISSN 2684-7280 onlineHalaman 40-48available online at laporan. c Pembuatan e-commerce menggunakan Content Management System CMS[2]WordPress. dImplementasi Search Engine Optimization SEO[3] menggunakan fitur plug-in Yoast SEO,penerapan teknik SEO untuk mendapatkan hasil yang paling optimal di mesin pencari Google, mendapatkantraffic pengunjung. e Penerapan strategi pemasaran untuk menarik perhatian pengunjung website agar membeliproduk. Dalam penelitian ini penulis memilih topik pembahasan transaksi penjualan produk pada toko Kayra NuHijab yang kemudian akan dibuatkan model analisis dan perancangan e-commerce wordpress dengan tambahanplug in woocommerce, sesuai dengan permasalahan yang dihadapi user dan diberi judul Analisis danPerancangan E-Commerce Menggunakan Content Management System Wordpress Pada Kayra Nu literatur yang penulis jadikan referensi dalam penelitian ini antara lain Menurut Erick Fernando,Abdul Rahim, Nur Azmi Yati penulis pertama, Membahas tentang perancangan E-commerce untuk toko Iâ€™MCollection WTC yang berlokasi di jambi untuk mempermudah aktivitas transaksi penjualan dan pengolahan datapenjualan, serta memberikan informasi kepada pelanggan, Oktober 2017[4]. penelitian Syahriani juga membahastentang rancangan dan penerapan sistem informasi e-commerce untuk mempermudah pendataan data penjualandan pemasaran produk Every Baby Shop, Agustus 2017[5]. Andy Prasetyo Utomo, Diana Laily Fithri penulispertama, Fajar Nugraha Membahas tentang implementasi teknologi informasi dalam dunia pemasaran berbasise-commerce, guna meningkatkan penjualan dan memperluas jangkauan promosi pada KUB Bordir KurniaKudus, November 2017[6]. Pada penelitian ini proses pengumpulan data melalui interview dan observasi di toko dan melakukan analisapermasalahn dengan alat bantu fishbone diagram, merancang Business Model Canvas BMC[7] sesuai dengankebutuhan bisnis terkini, merancang fungsionalitas sistem dengan menggunakan use case diagram[8] sesuaidengan BMC yang dirancang, adapun pembuatan website menggunakan content management system dandatabase mysql, dan tahap implementasi dengan membeli hosting[9] dan domain[10] agar toko ini bisadikunjungi secara online setiap saat dan oleh siapapun yang terhubung METODE Jenis PenelitianKegiatan penelitian yang dilakukan memilih jenis penelitian terapan atau dikenal dengan istilah reseachapplied menggunakan pendekatan studikasus. kegiatan dimulai dengan mengidentifikasi permasalahan yangterdapat pada objek penelitian, berikutnya adalah menentukan cara penyelesaian atas permasalahan tersebutdengan cara membuat sistem usulan yang diharapkan dapat menyelesaikan permasalah yang Objek PenelitianObjek penelitian yang dijadikan sebagai tempat untuk mendapatkan data dan informasi terkaittransaksi penjualan dalam penelitian ini adalah Kayra Nu Hijab yang beralamat di Jalan Tambaksari Raya,Tambaksari, Kecamatan Kuwarasan, Kabupaten Kebumen, Jawa Tengah, Sumber Data dan Metode Pengumpulan DataSumber data pada penelitian ini diperoleh dari berbagai sumber yang berkaitan dengan penelitian yangpenulis lakukan, yaitu aData Primer bersumber dari proses wawancara dengan narasumber atau dari pihak toko yang dianggapmemahami proses bisnis secara lengkap dan dapat memberikan informasi sebanyak mungkin sesuaidengan kebutuhan penelitian. Dan juga dapat menyediakan dokumen-dokumen bisnis yang digunakanseperti data nota penjualan, daftar produk dan harga, serta laporan penjualan, dan Data Sekunder, berupa data pendukung untuk bahan referensi bagi peneliti dalam menyelesaikanpenelitian ini, seperti studi literatur yang bersumber dari jurnal, prosiding dan buku terkait dengan ini, penulis membutuhkan data-data atau bahan materi yang berhubungan dengan topikpenelitian. Ada beberapa metode pengumpulan data yang digunakan yaitu a WawancaraPenulis melakukan wawancara terhadap pemilik toko yang bernama ibu Wiwit Sugiarsih, umur 41 Tahun, pendidikan terakhir Strata 2 Pendidikan Sains, beliau merupakan pemilik usahatoko Kayra Nu Hijab dan sudah berpengalaman usaha selama 5 tahun, selain menjadi pebisnis, beliaujuga berprofesi sebagai tenaga pendidik atau guru yang mengajar mata pelajaran kimia di salah satuSMK Negeri di Kabupaten ObservasiHumisar Hasugian Page 41 INDONESIA JOURNAL INFORMATION SYSTEM IDEALIS Volume 5, Nomor 1, Januari 2022ISSN 2684-7280 onlineHalaman 40-48available online at berkunjung ke toko secara langsung dan melakukan pengamatan atau observasi gunamendapatkan informasi dan memahami kegiatan traksaksi penjualan yang terjadi pada toko KayraNu Analisis DokumenPenulis mengumpulkan dokumen keluaran dan masukan dari proses transaksi penjualan pada tokoguna mendapatkan data dan informasi sebanyak mungkin, dokumen ini akan di analisa sesuai denganproses bisnis yang ada pada Studi LiteraturPenulis mencari dan mempelajari jurnal-jurnal penelitian atau prosiding terdahulu yang telahdipublikasi yang sesuai dengan topik penelitian ini, kemudian menjadikannya sebagai bahan referensidalam melakukan penelitian Metode Analisis BisnisMetode analisis bisnis dalam penelitian ini menggunakan metode Business Model Canvas untukmengidentifikasi model bisnis yang diterapkan. Dengan model ini, dapat memahami sebuah model bisnis secaragaris besar. Konsep dari sebuah model bisnis harus ringkas, sesuai, dan mudah untuk dipahami. Business ModelCanvas BMC merupakan gambaran atau rancangan business plan yang mewakili 9 blok penting, yang manablok- blok tersebut saling berhubungan satu dengan yang lainnya untuk menghasilkan suatu model Metode Pengembangan BisnisPenulis menggunakan metode pengembangan sistem yang mengacu pada model Waterfall[11]. Secarakonsep, metode waterfall dikerjakan secara berurutan dimulai dari tahap satu ke tahap lainnya. Metode in imerupakan metode dalam pengembangan sistem yang terdiri atas tahapan Analisis, Perancangan, Pengkodean,Pengujian dan Analisis DataAnalisis proses bisnis berjalan yang terdapat terjadi pada obyek penelitian, dilakukan denganmenggambarkan urutan kegiatan transaksi penjualan berjalan secara terperinci, lalu kemudian digambarkanmenggunakan activity diagram melalui software Microsoft Visio. Dan juga untuk identifikasi masalah sebabakibat dengan menggunakan diagram Perancangan SistemPerancangan sistem merupakan merancang suatu sistem secara detil berdasarkan hasil analisa dari sistemyang ada, sehingga menghasilkan model sistem usulan. Beberapa tools yang digunakan dalam melakukanperancangan sistem antara lain menggunakan diagram-diagram yang ada didalam Unified Modeling Languageseperti Use Case Diagram, Class Diagram, System Sequence Diagram, User Interface menggunakan SoftwareBalsamiq Mockups, Interaction Flow Modeling Language dan Component dalam perancangan sistem menggunakan Content Management System CMS dari WordPressyang berbasis bahasa pemrograman PHP dengan plugin WooCommerce sebagai sistem e-commerce-nya danbeberapa plugin tambahan lainnya untuk menambah fungsionalitas dari website yang Pengujian ProgramDalam tahap pengujian program, penulis menggunakan pendekatan Blackbox Testing, dimana sistemdiibaratkan seperti sebuah â€œblackboxâ€, pengujian dilakukan berdasarkan hasil keluaran sistem pada saat sistem dicompile atau pada saat entri data pada sistem, dengan hasil keluaran 0 nol pesan error kesalahan. Dan test inidilakukan oleh pembuat program secara Strategi Search Engine Optimization SEO dan Strategi MarketingPenulis menerapkan teknik Search Engine Optimization SEO untuk mempengaruhi posisi dari websiteyang dibuat di mesin pencari Google. Adapun teknik SEO yang dipakai dalam penelitian ini menggunakanpendekatan SEO On-page dengan bantuan plugin Yoast SEO. a Product, menyediakan produk dengan berbagaimacam jenis dengan kualitas produk yang bersaing. b Price, menawarkan produk dengan harga yangterjangkau dengan produk sejenis. c Promotion, memasarkan produk melalui internet yang dapat menjangkaupelanggan, promosi penjualan berupa pemberian potongan harga untuk produk tertentu. d Place, menyediakantempat yang strategis agar pelanggan bisa mengaksesnya dengan Hasugian Page 42 INDONESIA JOURNAL INFORMATION SYSTEM IDEALIS Volume 5, Nomor 1, Januari 2022ISSN 2684-7280 onlineHalaman 40-48available online at HASIL DAN Analisa Masalah pada Sistem BerjalanAnalisa sistem penjualan produk berjalan yang terjadi pada sistem ini digambarkan dalam bentuk activitydiagram seperti yang terlihat pada Gambar 1. Pada Gambar 1, Activity diagram penjualan produk, pelanggan datang ke toko, kemudian memilih produkyang akan dibeli, jika pelanggan ingin membeli maka lakukan pemesanan produk tersebut kepada staf penjualan,kemudian lakukan pembayaran. Staf penjualan akan menerima pembayaran dan membuat nota staf penjualan akan mengemas produk dan menyerahkannya kepada Analisa Bisnis Sistem UsulanModel bisnis yang diusulkan pada Kayra Nu Hijab digambarkan dalam bentuk business model canvas,dimana model ini terdiri atas 7 elemen seperti key partners, dan key activities, dan value proposition, dancustomer relationship, dan customer segment, dan key resource, dan channels, dan cost structure and revenuestreams, seperti yang terlihat pada Gambar Gambar 2, key partners Supplier sebagai pemasok produk yang dijual oleh Kayra Nu Hijab. Kuriratau ekspedisi sebagai pihak yang mengirimkan produk kepada pelanggan dan bank sebagai media transaksiHumisar Hasugian Page 43Gambar 1. Activity Diagram Penjualan ProdukGambar 2. Business Model Canvas Pada Kayra Nu Hijab INDONESIA JOURNAL INFORMATION SYSTEM IDEALIS Volume 5, Nomor 1, Januari 2022ISSN 2684-7280 onlineHalaman 40-48available online at Key Activities antara lain membeli produk dari supplier, penjualan produk kepada pelanggan,pemasaran produk serta proses pengiriman produk ke pelanggan, dan Use Case DiagramBerikut merupakan Use Case Diagram Registrasi & Login yang digabung dengan Use Case DiagramPelanggan. Use Case Diagram Admin, Use Case Diagram Laporan. Seperti yang terlihat pada Gambar 3 danGambar 4. Digunakan untuk proses login ke sistem dan fungsionalitas sistem dari sisi pelanggan, sisi pemlik dansisi Gambar 3. Proses login ke sistem digunakan oleh actor pelanggan, admin dan pemilik agar bisamengakses fungsionalitas sistem ecommerce, dan actor pelanggan bisa melakukan pemesanan dan konfirmasiemail, komfirmasi pembayaran dan memberi ulasan Gambar 4. Admin mempunyai fungsionalitas kelola produk, kelola kategori produk, kelola kupon,verifikasi pembayaran dan entri resi pengiriman. Sedang kan pemilik mempunyai fungsionalitas report orderproduct, report top product, summary report, dan Class DiagramClass Diagram yang dihasilkan dalam penelitian ini merupakan hasil keluaran dari tools ContentManagement System Wordpress dan ditambah dengan plugin woocommerce. seperti yang terlihat pada Humisar Hasugian Page 44Gambar 3. Use Case Diagram Registrasi & Login, Use Case Diagram PelangganGambar 4. Use Case Diagram Admin, Use Case Diagram Laporan INDONESIA JOURNAL INFORMATION SYSTEM IDEALIS Volume 5, Nomor 1, Januari 2022ISSN 2684-7280 onlineHalaman 40-48available online at diagram yang terbentuk seperti yang terlihat pada Gambar 5. Merupakan hasil keluaran dari contentmanagement system wordpress ditambah dengan woocommerce plugin. Diawal dengan melakukan prosesinstalasi pada tools wordpress dan melakukan setting sesuai dengan kebutuhan sistem, dan agar tampilan websitebisa diakses secara online. Untuk fungsionalitas toko online menggunakan woocommerce dan melakukan settingsesuai dengan kebutuhan. Berdasarkan proses instalasi dan settingan yang dilakukan maka terbentuklah classdiagram seperti yang terlihat pada gambar Hasil Keluaran PenelitianHasil keluaran penelitian ini berupa sebuah website yang dapat membantu menyelesaikan permasalahanyang sudah teridentifikasi sebelumnya, website ini dapat diakses secara online melalui komputer atausmartphone dari para penggunanya. Berikut merupakan beberapa halaman website dari sistem penjualan Hasugian Page 45Gambar 5. Class Diagram Wordpress dengan Woocommerce 6. Struktur Tampilan Front-end INDONESIA JOURNAL INFORMATION SYSTEM IDEALIS Volume 5, Nomor 1, Januari 2022ISSN 2684-7280 onlineHalaman 40-48available online at Gambar 6. Merupakan struktur tampilan dari website kayra nu hijab tampilan depan atau front-end,daftar menu yang tampil disini berdasarkan fungsionalitas sistem yang digambarkan dalam use case tampilan ini di kelompokkan menjadi beranda, produk, belanja, keranjang, akun saya dan masuk/ website yang pertama kali dilihat pengunjungadalah halama pertama yang biasa disebut denganberanda atau home page. Halaman ini sebisa mungkin dibuat menarik dan informatif agar menarik perhatianpengunjung. Pada penelitian ini tampilan dari halaman beranda seperti yang terlihat pada Gambar 7. Berisiproduk-produk yang dijual, daftar menu dari sisi front end dan juga terdapat pilihan kategori produk. Hindarimenampilkan semua produk pada halaman beranda karna akan membuat tampilan menjadi tidak rapi dan terlaluberlebihan. Dan terdapat fitur search yang dapat digunakan pengunjung untuk memudahkan pencarian produk halaman untuk pengunjung untuk melakukan belanja seperti yang terlihat pada Gambar 8. Dihalaman ini pengunjung dapat melihat semua produk yang terdapat pada toko, setiap produk menampilkan imageproduk tersebut beserta dengan harga, jumlah stok beserda informasi detil tentang produk. Di halaman iniHumisar Hasugian Page 46Gambar 7. Struktur Tampilan Rancangan Halaman BerandaGambar 8. Struktur Tampilan Rancangan Halaman Belanja INDONESIA JOURNAL INFORMATION SYSTEM IDEALIS Volume 5, Nomor 1, Januari 2022ISSN 2684-7280 onlineHalaman 40-48available online at bisa klik pada salah satu produk untuk melihat informasi lengkap dan bisa melakukan belanja untukproduk yang diinginkan. Setelah pengunjung sudah selesai berbelanda tahap berikutnya adalah masuk ke halaman checkout sepertiyang terlihat pada Gambar 9. Di halaman ini pengunjung bisa melihat total harga pembayaran, besar kupon yangdidapatkan beserta ongkos kirim, di halaman ini pengunjung juga bisa memasukkan alamat kirim. Adapun untukproses pembayaran masih ditransfer langsung melalui no rekening toko. Dan harus melukukan konfirmasipembayaran terhadap toko melalui KESIMPULANDalam penelitian ini dimulai tahap identifikasi masalah dan kemudian masuk ke tahap analisa danpembahasan maka didapatkanlah kesimpulan sebagai berikut a Pemilik Kayra Nu Hijab dapat mengakses dan mendapatkan laporan-laporan penjualan yang tersediadalam website ecommerce Kayra Nu Pelanggan dapat dengan mudah mendapatkan informasi detil produk seperti harga produk, stok danvarian produk yang tersedia. Hal ini dikarenakan di dalam website Kayra Nu Hijab terdapat fiturinformasi stok dan varian produk yang tersedia. c Permasalahan promosi produk yang terbatas dapat di selesaikan dengan menggunakan website e-commerce Kayra Nu Hijab karena website sudah menggunakan teknik SEO agar mempermudahpencarian menggunakan mesin Website yang telah dibuat pada Kayra Nu Hijab dapat mengurangi kesalahan pada pembuatan pada sistem website Kayra Nu Hijab mempunyai menu-menu untuk melihat dan mengunduhlaporan sesuai dengan periode yang diinginkan. e Website Kayra Nu Hijab sudah menggunakan SEO On-Page, teknik ini akan membantu meningkatkankemungkinan toko ini ditemukan melalui mesin pencari. Sehingga diharapkan makin banyakpengunjung yang melihat dan tertarik untuk melakukan pemesanan pada toko sehingga omset penjualansemaki PUSTAKA[1] Y. Sudaryo and A. S. Nunung, Digital Marketing Dan Fintech Di Indonesia. Yogyakarta Andi, 2020.[2] R. Abdulloh, Trik Mudah Membuat CMS Website dari Nol. Jakarta Elex Media Komputindo, 2016.[3] S. Rahman, Mahir Wordpress 4 Plus. Jakarta PT Elex Media Komputindo, 2015.[4] N. A. Yati, E. Fernando, A. Rahim, T. Informatika, and S. D. Bangsa, â€œPerancangan Aplikasi E-Commerce pada TokoI â€™ M Collection WTC Jambi,â€ J. Ilm. Process., vol. 12, no. 2, pp. 1021â€“1035, 2017.[5] Syahriani, â€œPenerapan Sistem Informasi E-Commerce Pakaian dan Perlengkapan Bayi,â€ J. Tek. Komput. AMIK BSI,vol. III, no. 2, pp. 77â€“82, Hasugian Page 47Gambar 9. Struktur Tampilan Rancangan Halaman Checkout INDONESIA JOURNAL INFORMATION SYSTEM IDEALIS Volume 5, Nomor 1, Januari 2022ISSN 2684-7280 onlineHalaman 40-48available online at D. L. Fithri, A. P. Utomo, and F. Nugraha, â€œPemanfaatan E-Commerce Populer Populer Untuk Optimalisasi PemasaranProduk Pada Kube Bordir Kurnia Desa Demangan Kudus,â€ Simetris J. Tek. Mesin, Elektro dan Ilmu Komput., vol. 8,no. 2, pp. 819â€“824, 2017.[7] F. M. Royan, Bisnis Model Kanvas Distributor Memetakan Kinerja Optimal Distributor dan 30 Kesalahan yangDilakukan. Jakarta PT Gramedia Pustaka Utama, 2014.[8] S. Mulyani, Metode Analisis dan Perancangan Sistem. Bandung Abdi Sistematika, 2016.[9] R. A. A. Riko Herwanto, Onno W. Purbo, Cloud Computing Manajemen dan Perencanaan Kapasitas. YogyakartaAndi, 2020.[10] F. Husnan and J. Creativity, Membangun Website Interaktif dengan Blogger. Jakarta PT Elex Media Komputindo,2017.[11] P. Widodo, Pudjo and Herawati, Menggunakan UML Unified modeling Language. Bandung Penerbit Informatika, Hasugian Page 48 ResearchGate has not been able to resolve any citations for this Demangan merupakan salah satu desa yang berada di wilayah kecamatan Kota kabupaten Kudus. Di desa ini terdapat beberapa pengrajin usaha bordir yang tergabung dalam KUBE. Selama ini proses pemasaran produk bordir masih dilakukan secara tradisional sehingga hasil penjualan produk bordir kuantitasnya belum optimal serta jangkauan promosinya masih terbatas di sekitar kota Kudus, meskipun ada beberapa permintaan dari luar kota tetapi jumlahnya masih sedikit karena kurangnya promosi. Implementasi teknologi informasi dalam dunia pemasaran, salah satunya melalui penerapan media pemasaran berbasis e-commerce populer. Melalui media tersebut memungkinkan akses informasi untuk promosi serta pemasaran dapat dilakukan seluas â€“ luasnya tanpa terbatas ruang dan waktu. Tujuan dari pengabdian masyarakat ini adalah membantu meningkatkan pendapatan dan kesejahteraan para pengrajin bordir. Dengan target khususnya yaitu meningkatkan kuantitas pemasaran bordir melalui memperluas daerah pemasaran dengan cara mempromosikan hasil bordir melalui e-commerce populer supaya bisa mencakup pasar yang lebih Aplikasi E-Commerce pada Toko I ' M Collection WTC JambiN A YatiE FernandoA RahimT InformatikaS D BangsaN. A. Yati, E. Fernando, A. Rahim, T. Informatika, and S. D. Bangsa, "Perancangan Aplikasi E-Commerce pada Toko I ' M Collection WTC Jambi," J. Ilm. Process., vol. 12, no. 2, pp. 1021-1035, Sistem Informasi E-Commerce Pakaian dan Perlengkapan BayiSyahrianiSyahriani, "Penerapan Sistem Informasi E-Commerce Pakaian dan Perlengkapan Bayi," J. Tek. Komput. AMIK BSI, vol. III, no. 2, pp. 77-82, Model Kanvas Distributor Memetakan Kinerja Optimal Distributor dan 30 Kesalahan yang DilakukanF M RoyanF. M. Royan, Bisnis Model Kanvas Distributor Memetakan Kinerja Optimal Distributor dan 30 Kesalahan yang Dilakukan. Jakarta PT Gramedia Pustaka Utama, Analisis dan Perancangan SistemS MulyaniS. Mulyani, Metode Analisis dan Perancangan Sistem. Bandung Abdi Sistematika, modeling Language. Bandung Penerbit InformatikaP WidodoPudjoHerawatiUml MenggunakanP. Widodo, Pudjo and Herawati, Menggunakan UML Unified modeling Language. Bandung Penerbit Informatika, 2011.

Por muitos anos o termo modelo de negócios foi usado sem um consenso na sua definição. Muitos autores o mencionavam sem explicitar do que exatamente falavam. E foi exatamente pensando nisso que o consultor suíço Alexander Osterwalder começou a desenvolver sua tese de doutorado que daria origem ao Business Model Canvas. Alexander percebeu que definir o termo não seria suficiente. Era necessário criar algo que incentivasse a inovação, a prototipação e co-criação criação colaborativa. Utilizando-se, assim, de conceitos de design thinking, Alexander começou com um simples gráfico feito em powerpoint que anos mais tarde se tornaria uma bela tela canvas separada em nove blocos. Esta tela foi responsável por criar uma revolução na maneira como empreendedores e empresas passaram a pensar em novos negócios ou novos produtos. Seu próprio livro se intitulou Business Model Generation Geração Modelo de Negócios. E, de fato, criou toda uma nova geração de empreendedores! O Business Model CanvasOs Blocos do Business Model CanvasSegmento de ClientesOferta de ValorCanaisRelacionamentoFontes de RendaRecursos-ChaveAtividades-ChaveParcerias-ChaveEstrutura de CustosCanvas como montarCanvas como fazerCanvas como funcionaCanvas como usarConclusãoCurso sobre Business Model CanvasDownload do Business Model CanvasCONFIRA NOSSOS DOWNLOADS! O Business Model Canvas À primeira vista o Business Model Canvas parece um simples diagrama. A facilidade de análise que ele traz só passa a ser realmente compreendida à medida que começarmos a visualizar exemplos e a utilizá-lo em nosso dia-a-dia. Considero imprescindível dizer que o canvas foi desenvolvido em conjunto com mais de 200 consultores de todo o mundo. Sim, o processo de criação do canvas em si foi colaborativo! Alexander Osterwalder aproveitou a tendência de co-criação das redes sociais, criou engajamento ao redor de uma nova teoria de administração e chamou outros respeitados consultores e empresários do mercado para se sentirem donos e ajudarem a espalhar o canvas. Um Business Model Canvas permite que todo o negócio seja visualizado em uma única página ou slide. Isso significa que não é mais necessário percorrer um documento cheio de texto e alguns números, passando página por página para compreender as diferentes estratégias definidas. Outro excelente aspecto é que o Business Model Canvas permite que você visualize o “encaixe estratégico” que existe entre diferentes áreas. Documentos textuais não permitem esse tipo de análise. Com menos texto, criar em conjunto com outras pessoas se torna um processo divertido e intuitivo. Basta pegar uma caneta e post-its para sair rabiscando e jogando suas idéias no canvas. É esta facilidade de prototipação que permite que novos negócios sejam analisados mais rapidamente e em várias versões diferentes. Os Blocos do Business Model Canvas Vamos agora compreender cada um dos nove blocos. Segmento de Clientes O primeiro passo do preenchimento do Business Model Canvas é o bloco de segmentos de clientes. Precisamos destacar dois aspectos importantes que justificam isso 1 A palavra “segmento” possui implícita que se trata da escolha de uma fatia do mercado. Em outras palavras, é necessário que você defina um nicho de clientes. A famosa afirmativa “quem vende para todo mundo, não vende para ninguém” é levada a sério no Business Model Canvas. 2 Um negócio deve ser desenvolvido a partir da perspectiva do cliente. Percebeu que o bonequinho olha para o canvas? Pois é, de nada adianta ter uma boa idéia se você não enxerga por meio dos olhos de quem vai pagar pelo produto / serviço que você irá entregar. Oferta de Valor O segundo passo é definir a oferta de valor do seu negócio. Entenda que “valor” neste caso significa “benefício”. Portanto, é fundamental que você saiba explicitar quais são estes benefícios que seus produtos ou serviços entregam para os seus clientes. Por exemplo, se o seu produto é um sistema financeiro, sua oferta de valor deverá ser “seu financeiro redondo em apenas 30 minutos por semana”. É claro que isso vai depender de seu sistema. Você pode ter inúmeros benefícios, mas tente resumi-lo em uma única frase. Essa reflexão também é fundamental para que você analise seus diferenciais frente a seus concorrentes. Canais Canais descrevem quais os caminhos pelos quais a empresa comunica e entrega valor para o cliente. Podemos dizer que pela perspectiva do antigo marketing os 4 Ps, canais representa o “P” de Praça e o “P” de Promoção. Os canais podem ser de comunicação, vendas e distribuição do produto. Ou seja, qualquer tipo de interface da empresa com o cliente. Servem para que o segmento definido possa tomar conhecimento e avaliar a proposição de valor do produto, efetuar a compra e uso do mesmo. É muito importante verificar que este bloco demonstra graficamente a importância do encaixe estratégico em um Business Model Canvas. Relacionamento O bloco do relacionamento descreve estratégias que evitam que seus clientes corram para o concorrente por questões como “preço mais baixo”. Definir boas estratégias de relacionamento é difícil, porém fundamental para a retenção de clientes. Muitas empresas start-ups adotam um relacionamento baseado em “auto-atendimento”, pelo qual o cliente resolve quase tudo sozinho. No entanto, algumas empresas já perceberam que investir num alto nível de atendimento garante destaque e maior lucratividade. Fontes de Renda Para fechar o lado direito do Business Model Canvas, as fontes de renda é o bloco que determina a maneira como o cliente pagará pelos benefícios recebidos. Há uma série de modelos de receita que podem ser adotados. Alguns exemplos são venda de produtos, assinatura, aluguel, licença, leilão, etc. Para uma lista completa, veja esse post sobre 12 Formas de Ganhar Dinheiro. O fluxo de receitas é atualmente uma das grandes fontes de inovação. Por exemplo, inúmeras empresas estão transformando seus mercados ao cobrar por assinatura ao invés de por diária e alguns restaurantes passaram a cobrar por tempo de permanência ao invés de cobrar por prato ou por quilo. Recursos-Chave O primeiro bloco do lado esquerdo é o de recursos-chave, que são os ativos fundamentais para fazer o negócio funcionar. Aliás, todo o lado esquerdo está relacionado à parte operacional do negócio. Esse bloco deve ser limitado a descrever o que realmente importa dentro dos ativos de sua empresa. Por exemplo, em uma siderúrgica os recursos-chave são o forno caldeira e o laminador. Alguns exemplos de recursos são ativos físicos, como máquinas ou instalações, intelectuais, como patentes, recursos humanos, como equipe de programadores ou atendimento, etc. Atividades-Chave De forma complementar ao recursos-chave, as atividades-chave devem tratar das atividades mais importantes que a empresa deve fazer de forma constante para que o negócio funcione corretamente. Se uma empresa possui uma plataforma web como recurso-chave, muito provavelmente terá como atividade-chave a manutenção desta plataforma. Alguns exemplos de atividades são Produção de Bens, Resolução de Problemas, Gestão de Plataformas, Vendas Consultivas, Desenvolvimento de Produtos, etc. Parcerias-Chave Parceiros-chave no Business Model Canvas refere-se primordialmente a terceirizações fornecedores. Como dito anteriormente, o lado esquerdo trata de quesitos operacionais, portanto o bloco parcerias lista outras empresas que ajudam seu negócio a entregar a oferta de valor. Qualquer tipo de tarefa ou matéria-prima essencial fornecida por outra empresa e que garante o funcionamento do negócio deve ser listada neste bloco. Estrutura de Custos O último bloco do modelo descreve todos os principais custos que têm peso no financeiro e são derivados da operacionalização do negócio. Eles serão provavelmente oriundos dos blocos de recursos, atividades e parcerias-chave. Porém, também será possível que custos de canais sejam considerados como, por exemplo, comissão de vendedores. Vamos aproveitar agora e responder algumas das perguntas mais frequentes sobre o Business Model Canvas Canvas como montar Para montar um canvas é preciso seguir o passo a passo de desenvolvimento dos 9 blocos de construção do Business Model Canvas descritos acima seguindo uma ordem do seguinte gráfico Canvas como fazer Para fazer o Canvas é importante reunir profissionais de diferentes perfis em um workshop que utilize o canvas impresso e usando post-its para que a geração de idéias não seja limitada. Veja um posto completo sobre isso aqui canvas como fazer Canvas como funciona O Canvas é uma ferramenta visual que funciona através da prototipação de idéias e ajuda como base para testar hipóteses que podem levar a modelos de negócios disruptivos. Canvas como usar Você deve usar o canvas para prototipar novos negócios e buscar oportunidades de inovação. Ele pode ser também alguma boa ferramenta para ajudar na elaboração de planos de negócios. Conclusão O Business Model Canvas é uma ferramenta que rapidamente conquistou o mundo empresarial pela sua simplicidade e praticidade. Qualquer um consegue rapidamente compreendê-lo e utilizá-lo na prototipação de suas idéias, projetos e/ou negócios. Curso sobre Business Model Canvas Se você curtiu esse conteúdo, não deixe de conferir meu Curso sobre Business Model Canvas clicando aqui. Download do Business Model Canvas Aqui no Blog você pode baixar gratuitamente as ferramentas abaixo para criar o seu próprio Business Model Canvas agora mesmo. CANVAS EM PDF CANVAS EM PPT EBOOK DE ANÁLISES DE MODELOS CANVAS Você pode também se interessar pelo Canvas da Proposta de Valor, que é uma ferramenta complementar ao Business Model Canvas. CONFIRA NOSSOS DOWNLOADS! Rated out of 5 R$147

Got a new business idea, but don’t know how to put it to work? Want to improve your existing business model? Overwhelmed by writing your business plan? There is a one-page technique that can provide you the solution you are looking for, and that’s the business model canvas. In this guide, you’ll have the Business Model Canvas explained, along with steps on how to create one. All business model canvas examples in the post can be edited online. What is a Business Model Canvas A business model is simply a plan describing how a business intends to make money. It explains who your customer base is and how you deliver value to them and the related details of financing. And the business model canvas lets you define these different components on a single page. The Business Model Canvas is a strategic management tool that lets you visualize and assess your business idea or concept. It’s a one-page document containing nine boxes that represent different fundamental elements of a business. The business model canvas beats the traditional business plan that spans across several pages, by offering a much easier way to understand the different core elements of a business. The right side of the canvas focuses on the customer or the market external factors that are not under your control while the left side of the canvas focuses on the business internal factors that are mostly under your control. In the middle, you get the value propositions that represent the exchange of value between your business and your customers. The business model canvas was originally developed by Alex Osterwalder and Yves Pigneur and introduced in their book Business Model Generation’ as a visual framework for planning, developing and testing the business models of an organization. Business Model Canvas Explained Click on the template to edit it online What Are the Benefits of Using a Business Model Canvas Why do you need a business model canvas? The answer is simple. The business model canvas offers several benefits for businesses and entrepreneurs. It is a valuable tool and provides a visual and structured approach to designing, analyzing, optimizing, and communicating your business model. The business model canvas provides a comprehensive overview of a business model’s essential aspects. The BMC provides a quick outline of the business model and is devoid of unnecessary details compared to the traditional business plan. The comprehensive overview also ensures that the team considers all required components of their business model and can identify gaps or areas for improvement. The BMC allows the team to have a holistic and shared understanding of the business model while enabling them to align and collaborate effectively. The visual nature of the business model canvas makes it easier to refer to and understand by anyone. The business model canvas combines all vital business model elements in a single, easy-to-understand canvas. The BMC can be considered a strategic analysis tool as it enables you to examine a business model’s strengths, weaknesses, opportunities, and challenges. It’s easier to edit and can be easily shared with employees and stakeholders. The BMC is a flexible and adaptable tool that can be updated and revised as the business evolves. Keep your business agile and responsive to market changes and customer needs. The business model canvas can be used by large corporations and startups with just a few employees. The business model canvas effectively facilitates discussions among team members, investors, partners, customers, and other stakeholders. It clarifies how different aspects of the business are related and ensures a shared understanding of the business model. You can use a BMC template to facilitate discussions and guide brainstorming brainstorming sessions to generate insights and ideas to refine the business model and make strategic decisions. The BMC is action-oriented, encouraging businesses to identify activities and initiatives to improve their business model to drive business growth. A business model canvas provides a structured approach for businesses to explore possibilities and experiment with new ideas. This encourages creativity and innovation, which in turn encourages team members to think outside the box. How to Make a Business Model Canvas Here’s a step-by-step guide on how to create a business canvas model. Step 1 Gather your team and the required material Bring a team or a group of people from your company together to collaborate. It is better to bring in a diverse group to cover all aspects. While you can create a business model canvas with whiteboards, sticky notes, and markers, using an online platform like Creately will ensure that your work can be accessed from anywhere, anytime. Create a workspace in Creately and provide editing/reviewing permission to start. Step 2 Set the context Clearly define the purpose and the scope of what you want to map out and visualize in the business model canvas. Narrow down the business or idea you want to analyze with the team and its context. Step 3 Draw the canvas Divide the workspace into nine equal sections to represent the nine building blocks of the business model canvas. Step 4 Identify the key building blocks Label each section as customer segment, value proposition, channels, customer relationships, revenue streams, key resources, key activities, and cost structure. Step 5 Fill in the canvas Work with your team to fill in each section of the canvas with relevant information. You can use data, keywords, diagrams, and more to represent ideas and concepts. Step 6 Analyze and iterate Once your team has filled in the business model canvas, analyze the relationships to identify strengths, weaknesses, opportunities, and challenges. Discuss improvements and make adjustments as necessary. Step 7 Finalize Finalize and use the model as a visual reference to communicate and align your business model with stakeholders. You can also use the model to make informed and strategic decisions and guide your business. Key Building Blocks of the Business Model Canvas There are nine building blocks in the business model canvas and they are Customer Segments Customer Relationships Channels Revenue Streams Key Activities Key Resources Key Partners Cost Structure Value Proposition When filling out a Business Model Canvas, you will brainstorm and conduct research on each of these elements. The data you collect can be placed in each relevant section of the canvas. So have a business model canvas ready when you start the exercise. Business Model Canvas Template Click on the template to edit it online Let’s look into what the 9 components of the BMC are in more detail. Customer Segments These are the groups of people or companies that you are trying to target and sell your product or service to. Segmenting your customers based on similarities such as geographical area, gender, age, behaviors, interests, etc. gives you the opportunity to better serve their needs, specifically by customizing the solution you are providing them. After a thorough analysis of your customer segments, you can determine who you should serve and ignore. Then create customer personas for each of the selected customer segments. Customer Persona Template for Business Model Canvas Explained Click on the template to edit it online There are different customer segments a business model can target and they are; Mass market A business model that focuses on mass markets doesn’t group its customers into segments. Instead, it focuses on the general population or a large group of people with similar needs. For example, a product like a phone. Niche market Here the focus is centered on a specific group of people with unique needs and traits. Here the value propositions, distribution channels, and customer relationships should be customized to meet their specific requirements. An example would be buyers of sports shoes. Segmented Based on slightly different needs, there could be different groups within the main customer segment. Accordingly, you can create different value propositions, distribution channels, etc. to meet the different needs of these segments. Diversified A diversified market segment includes customers with very different needs. Multi-sided markets this includes interdependent customer segments. For example, a credit card company caters to both their credit card holders as well as merchants who accept those cards. Use STP Model templates for segmenting your market and developing ideal marketing campaigns Visualize, assess, and update your business model. Collaborate on brainstorming with your team on your next business model innovation. Create a Business ModelCustomer Relationships In this section, you need to establish the type of relationship you will have with each of your customer segments or how you will interact with them throughout their journey with your company. There are several types of customer relationships Personal assistance you interact with the customer in person or by email, through phone call or other means. Dedicated personal assistance you assign a dedicated customer representative to an individual customer. Self-service here you maintain no relationship with the customer, but provides what the customer needs to help themselves. Automated services this includes automated processes or machinery that helps customers perform services themselves. Communities these include online communities where customers can help each other solve their own problems with regard to the product or service. Co-creation here the company allows the customer to get involved in the designing or development of the product. For example, YouTube has given its users the opportunity to create content for its audience. You can understand the kind of relationship your customer has with your company through a customer journey map. It will help you identify the different stages your customers go through when interacting with your company. And it will help you make sense of how to acquire, retain and grow your customers. Customer Journey Map Click on the template to edit it online Channels This block is to describe how your company will communicate with and reach out to your customers. Channels are the touchpoints that let your customers connect with your company. Channels play a role in raising awareness of your product or service among customers and delivering your value propositions to them. Channels can also be used to allow customers the avenue to buy products or services and offer post-purchase support. There are two types of channels Owned channels company website, social media sites, in-house sales, etc. Partner channels partner-owned websites, wholesale distribution, retail, etc. Revenue Streams Revenues streams are the sources from which a company generates money by selling their product or service to the customers. And in this block, you should describe how you will earn revenue from your value propositions. A revenue stream can belong to one of the following revenue models, Transaction-based revenue made from customers who make a one-time payment Recurring revenue made from ongoing payments for continuing services or post-sale services There are several ways you can generate revenue from Asset sales by selling the rights of ownership for a product to a buyer Usage fee by charging the customer for the use of its product or service Subscription fee by charging the customer for using its product regularly and consistently Lending/ leasing/ renting the customer pays to get exclusive rights to use an asset for a fixed period of time Licensing customer pays to get permission to use the company’s intellectual property Brokerage fees revenue generated by acting as an intermediary between two or more parties Advertising by charging the customer to advertise a product, service or brand using company platforms Key Activities What are the activities/ tasks that need to be completed to fulfill your business purpose? In this section, you should list down all the key activities you need to do to make your business model work. These key activities should focus on fulfilling its value proposition, reaching customer segments and maintaining customer relationships, and generating revenue. There are 3 categories of key activities; Production designing, manufacturing and delivering a product in significant quantities and/ or of superior quality. Problem-solving finding new solutions to individual problems faced by customers. Platform/ network Creating and maintaining platforms. For example, Microsoft provides a reliable operating system to support third-party software products. Key Resources This is where you list down which key resources or the main inputs you need to carry out your key activities in order to create your value proposition. There are several types of key resources and they are Human employees Financial cash, lines of credit, etc. Intellectual brand, patents, IP, copyright Physical equipment, inventory, buildings Key Partners Key partners are the external companies or suppliers that will help you carry out your key activities. These partnerships are forged in oder to reduce risks and acquire resources. Types of partnerships are Strategic alliance partnership between non-competitors Coopetition strategic partnership between partners Joint ventures partners developing a new business Buyer-supplier relationships ensure reliable supplies Cost Structure In this block, you identify all the costs associated with operating your business model. You’ll need to focus on evaluating the cost of creating and delivering your value propositions, creating revenue streams, and maintaining customer relationships. And this will be easier to do so once you have defined your key resources, activities, and partners. Businesses can either be cost-driven focuses on minimizing costs whenever possible and value-driven focuses on providing maximum value to the customer. Value Propositions This is the building block that is at the heart of the business model canvas. And it represents your unique solution product or service for a problem faced by a customer segment, or that creates value for the customer segment. A value proposition should be unique or should be different from that of your competitors. If you are offering a new product, it should be innovative and disruptive. And if you are offering a product that already exists in the market, it should stand out with new features and attributes. Value propositions can be either quantitative price and speed of service or qualitative customer experience or design. Value Proposition Canvas Click on the template to edit it online What to Avoid When Creating a Business Model Canvas One thing to remember when creating a business model canvas is that it is a concise and focused document. It is designed to capture key elements of a business model and, as such, should not include detailed information. Some of the items to avoid include, Detailed financial projections such as revenue forecasts, cost breakdowns, and financial ratios. Revenue streams and cost structure should be represented at a high level, providing an overview rather than detailed projections. Detailed operational processes such as standard operating procedures of a business. The BMC focuses on the strategic and conceptual aspects. Comprehensive marketing or sales strategies. The business model canvas does not provide space for comprehensive marketing or sales strategies. These should be included in marketing or sales plans, which allow you to expand into more details. Legal or regulatory details such as intellectual property, licensing agreements, or compliance requirements. As these require more detailed and specialized attention, they are better suited to be addressed in separate legal or regulatory documents. Long-term strategic goals or vision statements. While the canvas helps to align the business model with the overall strategy, it should focus on the immediate and tangible aspects. Irrelevant or unnecessary information that does not directly relate to the business model. Including extra or unnecessary information can clutter the BMC and make it less effective in communicating the core elements. What Are Your Thoughts on the Business Model Canvas? Once you have completed your business model canvas, you can share it with your organization and stakeholders and get their feedback as well. The business model canvas is a living document, therefore after completing it you need to revisit and ensure that it is relevant, updated and accurate. What best practices do you follow when creating a business model canvas? Do share your tips with us in the comments section below. FAQs About the Business Model Canvas How do I determine my value proposition? Your value proposition is a crucial driver in the business model canvas. It defines why a customer would choose you over your competitors. A value proposition is critical in driving customer acquisition and retention. To determine your value proposition, understand the unique value that your business offers to customers–it could solve a problem, fulfill specific requirements, or provide a superior product or service. How can I build and maintain customer relationships? Building and maintaining customer relationships involves understanding and meeting the needs and expectations of your customers. Some relationship-building strategies include personal assistance, self-service, automated online support, Regular communications, loyalty programs, and feedback mechanisms. What should I consider when establishing partnerships in the business model canvas? When establishing partnerships, you should consider strategic alliances or collaborations that enhance your value proposition, expand your customer base, or provide access to key markets. It would help if you also looked into the alignment of goals, mutual benefits, roles and responsibilities, legal and financial aspects, and potential risks. How can the business model canvas help to analyze and optimize my business model? The BMC allows you to assess the coherence and effectiveness of your business model by identifying strengths, weaknesses, opportunities, and potential threats. You can review each component of the BMC to identify areas for improvement, innovation, or cost optimization. Can I use the business model canvas for different types of businesses? Yes, of course! It’s a flexible tool that can be used by different types of businesses, including startups, established companies, or even nonprofit organizations. Be it a product-oriented, service-oriented, platform-based, subscription-based, or hybrid model, the BMC can be used to describe, analyze and optimize any business model. How often should the business canvas model be updated or revised? The frequency of updating or revising depends on the nature of your business and the changes in your external or internal environment. Reviewing and updating your Business Model Canvas periodically or when significant changes occur is recommended. Regular reviews can help ensure that your business model remains relevant, adaptable, and aligned with your objectives. How can I effectively communicate my business model to stakeholders using the business canvas model? Use clear and concise language Use visual-aids Customize for your audience Highlight key insights Be open to feedback and discussion

Authors Annisa Farah Tadayyana Wa Mutsaqqof Universitas Islam Negeri Prof. Saifuddin Zuhri Purwokerto, Indonesia Infusvania Putri Prakasiwi Universitas Islam Negeri Prof. Saifuddin Zuhri Purwokerto, Indonesia Dhanar Intan Surya Saputra Universitas Amikom Purwokerto, Indonesia DOI Keywords Business Model Canvas, Hijab Hampers, Millennials Abstract The world of fashion for hijab is a promising business because more and more Muslim women are familiar with the hijab trend. Now more and more Muslim women are interested in wearing the hijab. There are many interesting tips and tricks on how to wear the hijab. This makes us see a great opportunity to open a hijab business. From these problems, the contribution of this community service is to get complete information about the canvas business model on hijab hampers. This community service uses qualitative analysis methods to find out how big the role of the Canvas Business Model is for startup businesses to design improvement businesses. The method used is descriptive qualitative. The result of this service is that the community, especially millennials, supports the existence of this almost hijab business because it is very helpful, especially for both formal and non-formal events. Author Biographies Annisa Farah Tadayyana Wa Mutsaqqof, Universitas Islam Negeri Prof. Saifuddin Zuhri Purwokerto, Indonesia Department of Sharia Banking, Universitas Islam Negeri Prof. Saifuddin Zuhri Purwokerto, Indonesia Infusvania Putri Prakasiwi , Universitas Islam Negeri Prof. Saifuddin Zuhri Purwokerto, Indonesia Department of Sharia Banking, Universitas Islam Negeri Prof. Saifuddin Zuhri Purwokerto, Indonesia Dhanar Intan Surya Saputra , Universitas Amikom Purwokerto, Indonesia Departement of Informatics, Faculty of Computer Science, Universitas Amikom Purwokerto, Indonesia References R. F. Schmal and T. Y. 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